You Can Attract, Convert, Keep More Customers!
After 59 years of sales and marketing experience, I’ve learned a few things.
I’m sharing what I’ve learned here, and it is FREE.
Attract Customers
I know that sounds obvious, and all business owners understand this truth. The point is, as a business owner, you need more customers; the problem is, how do you get more customers?
Convert Customers
Converting a prospect into a customer is done in a number of ways, depending on how you do business. But, no matter your business type, you must know how to make a sale.
Keep Customers
You spend all that money to get a customer, and after they buy, you spend more money to get new customers. The easiest person to sell is one you’ve already sold to.
There Are Only Three Ways to Grow Your Business!
Does that statement surprise you? When I made this discovery, I was relieved. Think of it! It makes it much simpler to focus on what you need to do to grow your business. Before I reveal the three ways to grow your business, I need to do some housekeeping.
Finish this statement, “Knowledge is _______________” Did you say power? Most people do. I am here to tell you this is a lie from the pit of bankruptcy court.
Knowledge is not power! There are many brilliant people with a lot of knowledge, but they have no power or money.
Try this on for size, “Knowledge with action is power.” Here’s the point. I will reveal some information that has taken me many years and 10’s of thousands of dollars to assemble. If you do nothing with this information, you will have knowledge, but that’s it. If you want power, you need to apply it to your business.
One last question before we start. Do you know what business you are in? That may sound like a stupid question, but most business owners I ask get it wrong.
I am not going to embarrass you. I’ll give you the correct answer. You are in the sales and marketing business! The sooner you understand this, the better off you’ll be.
You can argue with me all you want, but I want to ask you one question to settle the argument.
What is the most important thing your business needs to survive? Profitable Sales!
Without profitable sales, you’re out of business. How do you get profitable sales? By being in the sales and marketing business. As a business owner, your number one focus should be doing everything you can to learn, understand, and apply sales and marketing principles to your business or be willing to pay someone else to do it for you.