Keep Customers

You spend all that money to get a customer, and after they buy, you spend more money to get more new customers.

I am sure you’ve heard this before, but it needs to be repeated. “The easiest person to sell is one you have already sold to.”

There are two types of businesses. One type of business sells a product or service that won’t be purchased again for a long time. This would include car sales, real estate, life insurance, swimming pool, furniture, and so on.

The other type of business sells a product or service that is bought on a regular basis, gas, groceries, restaurants, clothing, and so on.

Each has its own set of pros and cons. I like products or services that are purchased repeatedly because once you have built a trusting relationship with a customer, it is easier to help that same customer frequently.

The problem is how do you get them to buy more often from you. There is little or no customer loyalty. But guess what? That’s because you don’t create customer loyalty. 

I am blown away by how most businesses never capitalize on this asset of their business. If you have customers, you are sitting on a gold mine no matter what kind of business you are in.

It doesn’t matter if you are in the restaurant business, the auto detailing business, or the health care business. Your biggest asset is the customers/clients who have done business with you.