I must confess that I’m just as prone to this shortcoming as anyone else. How often have you come across a piece of information, and upon encountering it again, dismissed it with a casual, “I already know this,” and moved…
I was going through my files and found this article which I wrote a long time ago. It still applies today. If you provide big-dollar services or products I firmly believe a phone call is a must to build know,…
Traditional resources on target marketing often use complex terms like “demographics” and “psychographics.” While these are certainly effective classifications, I’m going to simplify them by breaking down target market traits into two primary groups. Aspects About Your Prospective CustomerThis encompasses…
Your marketing campaigns stand higher chances of success with these four crucial components: 1. An offering that resonates with consumer demands. While it may seem evident, it’s the equivalent of trying to sell ice to those living in Arctic regions…
If you have understood what I’ve said so far you should know that every business should have one simple mission: “Our commitment is to deliver exceptional experiences for our customers.” In essence, our focus is on marketing, not just selling.…
In part 1 I ended that article mentioning the receptionist. I am beyond shocked when a business owner doesn’t keep the first person who deals with a prospect or a customer of what’s going on. The individuals who manage your…
Engaging with your customer base and eliciting conversions is important in any business. In internet marketing, crafting captivating content is mandatory. Your suspects, prospects, and customers must know, like, and trust you! This rule applies whether you’re writing blog entries,…
I’m writing about branding in this article, but please understand, that I’m using the word branding in the broadest sense. A true brand is something most smaller businesses don’t need nor can they afford to get. AT&T, Microsoft, Amazon, IBM,…
Today a robust online presence is crucial for any business or institution, and a website serves as the cornerstone for any business. However, merely having a website is not enough. The real measure of success lies in its ability to…
In this digital age, traffic is the lifeblood of any online or brick-and-mortar venture. A brick-and-mortar shop requires walk-in customers, an online business thrives on web traffic. Regardless of the sheer volume of your online content, if there are no…