AI simplifies the task of managing customer journeys by automating every step from initial interaction to post-purchase follow-ups. By creating an AI-led customer funnel, all stages of the customer’s journey are optimized for both conversions and engagement.
AI proves invaluable when it comes to nurturing leads, advocating upsells, or reigniting engagement with inactive customers. Using AI helps to streamline these tasks, thereby saving time and enhancing outcomes. The creation of a customer funnel starts with gaining an understanding of the touchpoints of your audience.
AI instruments scrutinize user interactions with your content, thereby facilitating the creation of bespoke journeys for each segment. For instance, a first-time visitor to your survival blog could be led into a lead magnet funnel offering a free eBook on “Basic Survival Skills.”
AI monitors their engagement with this eBook, subsequently following up with pertinent emails or interactions through chatbots. Conversely, repeat visitors may receive product suggestions based on their browsing history, including advanced gear or specialized courses.
One of the most effective methods to maintain customer engagement is through automated follow-ups. Depending on user actions, AI can trigger sequences of emails, chatbot messages, or notifications.
For instance, if an individual registers for your weight loss webinar but fails to attend, AI can dispatch a follow-up email with a link to the recorded session. If a customer buys an eBook on training senior dogs, the system could offer a discount on a related video course a week later.
These automated touchpoints ensure no opportunities are overlooked while maintaining a smooth customer experience. AI also shines in upselling and re-engaging inactive subscribers.
Post-purchase, AI can recommend related products or services, thereby increasing average order value. For instance, a customer who purchased a productivity hacks info product could receive an automated offer for a premium coaching package.
For dormant subscribers, AI-guided re-engagement campaigns can assess past behavior to design persuasive messages that rekindle their interests. A suggestion like, “Compose a personalized re-engagement email for a customer who hasn’t visited the site in 90 days, using a warm tone and offering a 10% discount on their next purchase,” ensures the message appears targeted and relevant.
Platforms such as ActiveCampaign, HubSpot, and Zapier make the automation of customer journeys a breeze. These platforms can integrate with AI tools like ChatGPT, enabling the creation of personalized content on a large scale.
For example, Zapier can connect your email marketing platform with your chatbot, creating a smooth system where leads generated by the chatbot are automatically incorporated into a tailored email sequence. AI analytics tools can then assess your funnel’s efficiency, offering insights for improvement.
Automating customer journeys establishes a system that operates round the clock to nurture leads, convert prospects, and retain customers. AI manages repetitive tasks like follow-ups and upselling, allowing you to concentrate on strategy and innovation. The outcome is a personalized yet efficient customer experience that operates like a well-oiled machine.