Often, offline strategies for growing an email list are overlooked by many online marketers, as well as individuals who run physical stores. The appeal of online techniques for list building often overshadows the fact that offline methods can be equally…
Artificial Intelligence is rapidly transforming the landscape of email campaign performance by introducing innovative tools that streamline the processes of testing, tracking, and strategy refinement. A/B testing, typically a time-consuming task, is made effortless with AI-powered systems. AI platforms are…
Email marketing continues to be a potent tool for any business, enabling you to interact with your audience, establish credibility, and catalyze conversions. However, creating unique emails that captivate readers, compete effectively in a cluttered inbox, and adapt to changing…
I must confess that I’m just as prone to this shortcoming as anyone else. How often have you come across a piece of information, and upon encountering it again, dismissed it with a casual, “I already know this,” and moved…
Traditional resources on target marketing often use complex terms like “demographics” and “psychographics.” While these are certainly effective classifications, I’m going to simplify them by breaking down target market traits into two primary groups. Aspects About Your Prospective CustomerThis encompasses…
Your marketing campaigns stand higher chances of success with these four crucial components: 1. An offering that resonates with consumer demands. While it may seem evident, it’s the equivalent of trying to sell ice to those living in Arctic regions…
If you have understood what I’ve said so far you should know that every business should have one simple mission: “Our commitment is to deliver exceptional experiences for our customers.” In essence, our focus is on marketing, not just selling.…
In part 1 I ended that article mentioning the receptionist. I am beyond shocked when a business owner doesn’t keep the first person who deals with a prospect or a customer of what’s going on. The individuals who manage your…
I’m writing about branding in this article, but please understand, that I’m using the word branding in the broadest sense. A true brand is something most smaller businesses don’t need nor can they afford to get. AT&T, Microsoft, Amazon, IBM,…
Today a robust online presence is crucial for any business or institution, and a website serves as the cornerstone for any business. However, merely having a website is not enough. The real measure of success lies in its ability to…