I’m writing about branding in this article, but please understand, that I’m using the word branding in the broadest sense. A true brand is something most smaller businesses don’t need nor can they afford to get. AT&T, Microsoft, Amazon, IBM,…
Today a robust online presence is crucial for any business or institution, and a website serves as the cornerstone for any business. However, merely having a website is not enough. The real measure of success lies in its ability to…
In this digital age, traffic is the lifeblood of any online or brick-and-mortar venture. A brick-and-mortar shop requires walk-in customers, an online business thrives on web traffic. Regardless of the sheer volume of your online content, if there are no…
To effectively leverage an upsell, you must understand that your current customers are the ideal targets for additional sales. The prime moment to encourage them to buy more of your products is when they are in the process of making…
The evaluation of customer satisfaction is critical, often facilitated through customer service—the crucial link that connects a business with its clientele. Exceptional customer service can lead to happy and fulfilled customers. In addition to this, surveys also present a robust…
Three straightforward steps can lead to effective customer service training. Upon completing the customized training plan you’ve devised, you’ll likely see an immediate boost and a larger, more devoted customer base. Step 1: Develop detailed training resources and tools for…
Have you ever wondered what factors contribute to customer loyalty toward a particular product or service? A significant element is humanizing your business. Viewing customers as individuals rather than just contributors to your revenue can give you a competitive advantage.…
Often overlooked, customer service is a critical element in business. To achieve success, it’s essential that both you and your staff fully comprehend the importance of prioritizing needs. Treat your team as you expect them to treat your customers. As…
51) Affix a sales letter headline like ‘ Must See: (product type, name, or benefit)! ‘. You could design benefit phrases in your ads like ‘ The essential/marquee/substantial way… and How to influence/halt… ‘. 52) Author an email subject line…
41) Construct a sales letter headline like ‘ How To (product type, name, or benefit)! ‘. You can issue benefit lines in your ads like ‘ One dynamic/little used/sought after way… and How to manage/lower … ‘. 42) Formulate an…