If you have understood what I’ve said so far you should know that every business should have one simple mission: “Our commitment is to deliver exceptional experiences for our customers.” In essence, our focus is on marketing, not just selling.
This applies to every aspect of your business, products, services, people, and everything that a suspect, prospect, and customer comes into contact with regarding your business.
Can you see the stark contrast between this philosophy and the traditional sales-oriented mindset?
The ultimate objective of your enterprise isn’t merely to conduct sales transactions. Rather, it should be to foster enduring connections with your customers, converting them into long-term clients. The aim is to create lasting bonds with faithful clients, not to have a series of detached transactions with unfamiliar customers. While salespeople tirelessly cold-call to make sales, marketers focus on cultivating relationships with their first-time purchasers to transform them into lifelong, loyal clients.
Marketers recognize that competition becomes irrelevant when a relationship exists.
Hopefully the information you find on this website will equip you with strategies and techniques to not only acquire first-time customers but also to convert them into dedicated clients who wouldn’t consider patronizing your rivals. Moreover, it will guide you on how to achieve this through automated systems and technologies that will handle 80 percent of your marketing and sales tasks.
However, before we delve into systems and technologies, it’s essential first to understand the fundamental principles of marketing—principles that have stood the test of time for over a century. While the means of delivery may evolve, the foundational principles of marketing remain unaltered.