Automated email campaigns facilitated by artificial intelligence (AI) without the need for continuous manual intervention. AI is integral to creating and managing these campaigns, making workflows more efficient while ensuring the messaging stays timely and pertinent.
AI tools are indispensable whether you’re welcoming new subscribers, fostering leads, or trying to re-engage dormant users. They assist you in creating and automating campaigns that yield desired results. Creating workflows for various email sequences starts with grasping your audience’s journey.
Take a welcome sequence as an example. It acquaints new subscribers with your brand, establishes expectations, and stimulates interaction. AI tools, like ChatGPT, enable you to script an entire sequence swiftly. For instance, for a survival blog, the sequence could resemble this:
• Email 1: A friendly welcome offering a complimentary resource. For example: “Craft an email that welcomes new subscribers to a survival blog, provides a free eBook titled ‘10 Survival Essentials,’ and elaborates on how the newsletter will assist them in emergency preparedness.”
• Email 2: Showcase popular content. For instance: “Compose an email that introduces new subscribers to the three most-read articles on the blog. Employ a tone that exudes confidence and resourcefulness.”
• Email 3: Establish credibility by showcasing your expertise. For example: “Draft an email narrating the author’s journey to becoming a survivalist expert. Include an invitation to participate in a webinar.”
AI tools also make the lead nurturing process more straightforward. These sequences aim to incrementally arouse interest and foster trust to steer subscribers towards making a purchase. For a marketer in the weight loss industry, this might encompass:
• Distributing helpful tips or case studies.
• Emphasizing the advantages of a premium program.
• Presenting time-sensitive discounts.
Re-engagement campaigns are crafted for inactive subscribers. They leverage AI to scrutinize behavior and create personalized messages to rekindle interest. For instance, if a subscriber hasn’t engaged with an email in three months, an AI-crafted message could read, “We’ve missed you! Here’s a 20% discount to help you resume your weight loss journey.”
AI tools can be integrated with email platforms like ActiveCampaign, Mailchimp, or HubSpot to establish smooth automation workflows. AI can dynamically create and update content, while automation tools deal with scheduling and dispatching.
For instance, ChatGPT could generate personalized email content for each phase of a lead’s journey, while platforms like Mailchimp can automate the dispatch of these emails based on triggers such as registrations, clicks, or abandoned carts.
The use of templates for successful campaigns further bolsters automation. AI can produce customizable templates that cater to your specific niche. For example:
• Lead Magnet Delivery Template: A welcoming tone, a hyperlink to a free resource, and a call-to-action to promote further engagement.
• Limited-Time Offer Template: emails instigating a sense of urgency with a countdown timer.
• Re-Engagement Template: A friendly and conversational tone with a unique incentive to re-engage.
By merging AI’s ability to generate content with automation platforms’ ability to manage workflows, you can construct email campaigns that engage subscribers, nurture leads, and boost conversions with minimal manual input.