This is a very clever radio station and it reminded me of something I used to do. I’m working at my winter home in Fl with the radio on and they got my attention. They are running a great contest, listeners call in to win prize money by picking a sponsor...
As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to yo...
Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell. In our m...
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about t...